i'm Rob Lacy, a brand designer & design director based in Phoenix, Arizona. I partner with ambitious founders and fast-moving brands to build distinct visual identities, packaging systems, and digital experiences that establish authority.
i'm Rob Lacy, a brand designer & design director based in Phoenix, Arizona. I partner with ambitious founders and fast-moving brands to build distinct visual identities, packaging systems, and digital experiences that establish authority.
with over 13 years of experience leading creative teams and designing brand ecosystems, i take a strategic, craft-first approach to every project. from tactile packaging on physical shelves to high-converting DTC web platforms, i build systems designed to perform and scale.
I'm a brand designer based in Portland, Oregon, specializing in visual identity for small businesses and startups.
when i'm not behind a screen, you'll find me hitting early morning lifting sessions, geeking out over cinematic film scores, or spending time with my family. i'm always paying attention to bold typography, smart product design, and modern visual culture.
I'm a brand designer based in Portland, Oregon, specializing in visual identity for small businesses and startups.
my experience
Freelance
brand designer
helping founders and fast-moving brands build bold visual identities, tactile packaging, and high-impact digital experiences from scratch.
2026 - now
Freelance
brand designer
2026 - now
the perfect workout
principal designer
led brand and product design across the board, modernizing customer-facing digital apps and physical spaces to drive real membership growth.
2024 - 2026
the perfect workout
principal designer
2024 - 2026
bolder & co creative
Design Director
ran creative direction across packaging, identity design, and web builds, taking client projects from raw ideas to finished, production-ready systems.
2023 - 2024
bolder & co creative
Design Director
2023 - 2024
bolder & co creative
Design Director
ran creative direction across packaging, identity design, and web builds, taking client projects from raw ideas to finished, production-ready systems.
2023 - 2024
Atlas Brand Co.
Creative Director
built the visual identity from the ground up, directing custom apparel collections, physical merchandise, and e-commerce launch campaigns.
2022 - 2023
Atlas Brand Co.
Creative Director
2022 - 2023
Atlas Brand Co.
Creative Director
built the visual identity from the ground up, directing custom apparel collections, physical merchandise, and e-commerce launch campaigns.
2022 - 2023
Madwire
Lead Designer
spent nearly a decade designing hundreds of brand identities, custom websites, and digital marketing systems in a fast-paced agency setting.
2013 - 2022
Madwire
Lead Designer
2013 - 2022
Madwire
Lead Designer
spent nearly a decade designing hundreds of brand identities, custom websites, and digital marketing systems in a fast-paced agency setting.
2013 - 2022
